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118: Daylon Soh on trading his 6-figure salary to help others pursue a UX career
Manage episode 361514550 series 3160303
Adrian Tan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adrian Tan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
With more than 10 years of experience working at the intersection of technology, design and marketing, Daylon Soh has worked with organisations across different industries and scale including a 2.5 year stint launching his own eCommerce venture as a design and marketing lead.
Daylon was previously Razer's Global eCommerce Architect for the online shopping experience part of a team responsible for driving global direct eCommerce sales. He led design initiatives focused on optimising Average Order Value (AOV) + Lifetime Value (LTV), increasing site visits to sales conversions and lowering churn for millions of site visitors and shoppers every month on Razer.com. He led a team of Marketing & Merchandising Specialists and a UX Designer.
Daylon was also part of the Digital Product Design team of Aviva Digital Garage working as a SCRUM Product Owner. The team develops and test new insurance ideas and services which make financial services more tailored and accessible for customers globally. Daylon doubled up as the team's design sprint facilitator and user research lead to synthesise data into actionable insights for product designers.
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