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Tech Talk: The Art of Marketing Communications
Manage episode 449994899 series 3291750
Greg Ballard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Greg Ballard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Host: Greg Ballard, Founder and Owner of 5C Consulting
Guest: Loreta Tarozaite, Strategic Communications Consultant and Founder of Loretta Today
Description: In this episode of "The Adaptive Executive Podcast," Greg Ballard sits down with Loreta Tarozaite to delve into the world of marketing communications, specifically tailored for growth-stage technology companies. They discuss the importance of storytelling in engineering, the transition from outsourcing to in-house marketing, and the evolving landscape with AI integration.
- Marketing in Technology Companies: Loretta explains the unique challenges and strategies for marketing in tech, particularly in B2B contexts with a focus on engineering companies.
- The Role of Marketing Communications: Insights into the functions of marketing communications and how they differ from general marketing.
- Building an Internal Marketing Team: When and how to consider bringing marketing communications in-house.
- AI and Marketing: The impact of AI on marketing strategies, the need for humanization, and maintaining authenticity in digital content.
- Future Skills in Marketing: Discussion on the skills marketers will need to develop to stay relevant with the advent of AI.
40 에피소드
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