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A Conversation with Consumer Research Expert: Dr. Michelle Niedziela
Manage episode 436759767 series 3291750
Greg Ballard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Greg Ballard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Summary:
In this episode of The Adaptive Executive, host Greg Ballard interviews Dr. Michelle Niedziela, a behavioral neuroscientist and consumer research expert. They discuss how companies can stay adaptive by conducting effective research studies and using data to understand consumer perceptions and behavior. Dr. Niedziela shares insights on the challenges of measuring human perception, the importance of multi-sensory product experiences, and how AI is impacting neuroscience research. She also offers advice on staying current in a rapidly changing field.
Chapter Timestamps:
13:25:22 - Introduction and Dr. Niedziela's background
13:28:34 - Shifts in consumer research focus over time
13:32:17 - Challenges of measuring human perception
13:39:07 - Approaches to understanding market perceptions
13:46:45 - Impact of AI on neuroscience research
13:52:36 - Example of product innovation: Raisin Bran Crunch
13:59:40 - Ethical considerations in consumer research
14:11:33 - Tips for staying up-to-date in a rapidly changing field
14:14:08 - Book recommendations
Contact Details:
- LinkedIn: https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/
- Website: nerdoscientist.com
- HCD Research: hcdi.net
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