Player FM 앱으로 오프라인으로 전환하세요!
SBP 055: A "House Brand" versus a "House of Brands"
Manage episode 292512075 series 2871315
Can you hate a company and still give them your money?
It happens all the time.
Take Facebook for example.
Some people don’t use Facebook.
They prefer Instagram or WhatsApp instead.
But Facebook doesn’t care.
It owns both Instagram and WhatsApp and will still get your time and money.
Another example.
Some people don’t like Coke because of its high sugar content.
They would rather buy Eva bottled water or one of the Chivita fruit juices.
But guess what?
CocaCola doesn’t care.
That’s because CocaCola will still get your money because it owns both Eva and Chivita brands.
But there’s also another interesting trick.
Richard Branson has built “Virgin” into one of the most successful brands in the world.
As a result, he can launch a new and unknown product and quickly make a lot of money just by sticking the Virgin name on it.
He has done it successfully with an airline, a bank, gyms, book publishing, and travel companies.
Africa’s richest man -- Aliko Dangote -- also follows the same strategy.
Almost every product in his empire carries the “Dangote” name -- from cement, sugar, salt, and pasta, to the new refinery.
So, how come?
How come companies like Facebook and CocaCola use different names for their products?
And how come entrepreneurs like Branson and Dangote prefer to use the same name on all their products?
It’s not a coincidence.
It’s a deliberate strategy.
And you’re about to learn how this strategy works in today’s exciting episode.
101 에피소드
SBP 055: A "House Brand" versus a "House of Brands"
The Activator HQ Podcast (formerly The Smallstarter Business Podcast)
Manage episode 292512075 series 2871315
Can you hate a company and still give them your money?
It happens all the time.
Take Facebook for example.
Some people don’t use Facebook.
They prefer Instagram or WhatsApp instead.
But Facebook doesn’t care.
It owns both Instagram and WhatsApp and will still get your time and money.
Another example.
Some people don’t like Coke because of its high sugar content.
They would rather buy Eva bottled water or one of the Chivita fruit juices.
But guess what?
CocaCola doesn’t care.
That’s because CocaCola will still get your money because it owns both Eva and Chivita brands.
But there’s also another interesting trick.
Richard Branson has built “Virgin” into one of the most successful brands in the world.
As a result, he can launch a new and unknown product and quickly make a lot of money just by sticking the Virgin name on it.
He has done it successfully with an airline, a bank, gyms, book publishing, and travel companies.
Africa’s richest man -- Aliko Dangote -- also follows the same strategy.
Almost every product in his empire carries the “Dangote” name -- from cement, sugar, salt, and pasta, to the new refinery.
So, how come?
How come companies like Facebook and CocaCola use different names for their products?
And how come entrepreneurs like Branson and Dangote prefer to use the same name on all their products?
It’s not a coincidence.
It’s a deliberate strategy.
And you’re about to learn how this strategy works in today’s exciting episode.
101 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.