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EP04 | Branded Spaces & Digital Futures - Nick Lodge, Onside
Manage episode 343783437 series 2859044
That Sports Merch Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 That Sports Merch Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
TSMP talk to Nick Lodge from Onside Brand. Nick's an expert in branded space activation projects and has an extensive retail brand history - most notably where sports merchandise is concerned, with adidas. Hear how club stores and branded spaces have evolved over the last 10 years, alongside some on Nick's favourite projects, including how Manchester United's Old Trafford megastore was flipped from Nike to adidas in just 1 week! We find out what went well, and more interestingly - what didn't go to plan at all! Nick also talks to us about what future sports club physical spaces and digital experiences will look like. It's not just about the store footprint...Support the showFollow us on socials:-Twitter - @sportsmerchpodInstagram - @sportsmerchpodFacebook - @sportsmerchpodOr join our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt HudsonLearn more about your ad choices. Visit megaphone.fm/adchoices
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Join our LinkedIn community by following our ThatSportsMerchPodcast page.
Host: Lee Hyde
Co-Host: Matt Hudson
24 에피소드
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