Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Caleb Holt is respectfully one of the biggest names in High School basketball not only in the state of Alabama but also in the Nation. Get to know a little about his process in the segment we call the D4 Mentality.
Jamichael Stillwell of Miami Dade College talks about his start in basketball and how his daughter has increased his motivation to play at a higher level and he tells what going to a prep school did to better his skill and maturity level.
Coach D has a powerful conversation with class of 2023 guard from Greenville High School in regard to his process and the highs and lows of the recruitment process.
Coach D has the conversation with three-time State Champion and Alabama commit, Leah Brooks about her start with basketball and the days of feeling like she wanted to quit. Leah speaks and motivates the athletes coming up behind her to keep going.
Coach D conversates with Lakeland Magic Guard, Au'Diese Toney who talks about his process and all the ups and downs he has had to navigate through his playing career and where he looks to head in the future.
Team USA Masters World Champion, Easter Grant conversates with Coach D about her process. How she got into the Masters division, where she is looking to go in this new 40 division and how she is giving back to the youth and athletes looking up to her.
Ty Doughty is the number one receiver in the class of 2025 in the words of Tha Dawg Whisperer, he is shifty, quicky off the line, creates separation and is great at coming down with 50/50 balls. Coach D conversates with Ty about what his summer will look like and what he looks to achieve in his junior year at JCHS.…
Tajh Cruth, the Co-CEO of the very popular and fashion forward Luxury Brim line, Wear Brims sits and talks with Coach D about how it all started, what the process looks like now and where he looks to go in the near future. From being on Beyonce's Website to being the first black luxury hat line in Norstrom's, Tajh is blazing a trail for entrepreneurs and visionaries behind him to follow.…
The people around you have to play a part in your process. Coach D talks about his personal experiences with both the negative and the positive roles people have played in his journey thus far.
Dawg Whisperer sits down with his son, Deondre aka SMURF and allows Deondre to answer questions submitted to him. Deondre has just made the decision to head back to live with his dad. He has been accepted into Thompson High School in Alabaster, AL and will start in the spring semester, January of 2022.…
Coach D chats with University of Texas Alum and former Dallas Wings guard, Brooke McCarty-Williams about her high school career, College career and plans to return to the game after giving birth to her son last June.
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.