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It's All About the Ads
Manage episode 249346126 series 2591961
Ethan D. Smith에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ethan D. Smith 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, we explore the history of Internet advertising as it relates to Terms & Conditions agreements. Is advertising a necessary evil, or the Internet’s original sin?
Follow the show on Twitter for updates: @TermsCondPod
Interested in learning more about Ethan Zuckerman’s research group at the MIT Media Lab? Learn more here: https://www.media.mit.edu/people/ethanz/projects/
To see Phyllis Weber’s advertising director skills in action, visit https://www.roanoke.com/
References and Further Reading
“The Internet’s Original Sin” -Ethan Zuckerman, writing in The Atlantic, August 2014 https://www.theatlantic.com/technology/archive/2014/08/advertising-is-the-internets-original-sin/376041/
“Internet Advertising Sees Breakthrough Year in 1997” IAB https://www.iab.com/news/internet-advertising-sees-breakthrough-year-1997/
“Windows XP SP2 Turns 'On' Pop-up Blocking” http://www.internetnews.com/dev-news/article.php/3327991
Internet advertising revenue reports: https://www.iab.com/insights/iab-internet-advertising-revenue-report-conducted-by-pricewaterhousecoopers-pwc-2/#year2000
FB 2019 2Q results: https://s21.q4cdn.com/399680738/files/doc_financials/2019/Q2/Q2-2019-Earnings-Presentation-07.24.2019.pdf
E. Zuckerman on MIT Media Lab Website: https://www.media.mit.edu/people/ethanz/overview/
“Weber named Roanoke Times ad director” https://www.roanoke.com/business/weber-named-roanoke-times-ad-director/article_c0f77fed-5acf-5224-87d2-6abf8315931b.html
Tracking Pixels: https://en.ryte.com/wiki/Tracking_Pixel
Cookies: https://en.ryte.com/wiki/Cookie
Google’s ad revenue: 2001-2018: https://www.statista.com/statistics/266249/advertising-revenue-of-google/
“You’re only worth $1.21 to Facebook” CNN Money https://money.cnn.com/2012/05/16/technology/facebook-arpu/index.htm
BH Media Group Terms & Conditions: https://www.roanoke.com/site/terms.html
BH Media Group Privacy Policy: https://www.roanoke.com/site/terms.html/#privacy
Music from https://filmmusic.io
"Hard Boiled" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"George Street Shuffle" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Martini Sunset" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Cool Vibes" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Sneaky Snitch" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Kool Kats" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
Other music:
“Let That Sink In,” composed by Lee Rosevere. https://leerosevere.bandcamp.com/
Used under a Creative Commons Attribution 4.0 International License https://creativecommons.org/licenses/by/4.0/
“Southside,” composed by Lee Rosevere. https://leerosevere.bandcamp.com/
Used under a Creative Commons Attribution 4.0 International License https://creativecommons.org/licenses/by/4.0/
“Royale,” performed by Josh Lippi & the Overtimers https://joshlippi.bandcamp.com/
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