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EPS #6: Saving Money with Positioning & Should You Avoid AI in Sales?
Manage episode 417355202 series 3566377
Michal Gasparovic에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michal Gasparovic 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
𝐂𝐚𝐧 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐬𝐚𝐯𝐞 𝐲𝐨𝐮 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐚𝐫𝐥𝐲 𝐬𝐭𝐚𝐠𝐞 𝐨𝐟 𝐚 𝐭𝐞𝐜𝐡 𝐜𝐨𝐦𝐩𝐚𝐧𝐲?
Yes it can. Tomas Gregor, an expert on Tech Product positioning, is shortly describing how it can do so. He explained 10 steps in the positioning framework, and that even today in many companies, your software solution is competing with Excel.
Positioning is not only changing the way we communicate towards the customer, but also changing the perspective of internal communication within the company. It also influences many other areas, and as we are building up the team, we should also consider who is the right person in the product development team.
Why is it sometimes better not to mention AI during your sales process?
You can find the answers in this new, only 15 minutes long episode. Enjoy #TechTeamBites
#B2B #TechProductPositioning #ExpertInsights
7 에피소드
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