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Metis Strategy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Metis Strategy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Ulta’s Digital Transformation: Building an Omnichannel and Hyperpersonalized Customer Experience Through Data with CTO/CIO Mike Maresca

27:05
 
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Manage episode 447803164 series 2943650
Metis Strategy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Metis Strategy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Ulta Beauty has positioned itself as an industry leader by merging in-store and digital experiences for a seamless, personalized customer experience. In this episode of Technovation, Peter High speaks with Ulta Beauty’s Chief Technology and Information Officer Mike Maresca on the company’s digital transformation, cloud expansion, and omni-centric strategy. Mike shares insights on how Ulta’s GlamLab enables virtual try-ons and how data and AI drive hyper-personalization for Ulta’s 44 million loyalty members.

Highlights include:

  • Digital Transformation and Omni-Centric Strategy: Mike shares how Ulta Beauty is investing in multi-cloud infrastructure and agile development to build a connected experience across online and in-store channels.
  • Hyper-Personalization Through Data and AI: Ulta’s approach to creating personalized customer experiences leverages a modern data platform, enabling customized product recommendations, loyalty rewards, and shopping experiences.
  • GlamLab and Virtual Try-Ons: Using augmented reality, Ulta’s GlamLab allows customers to try on products virtually, blending digital convenience with a tactile shopping experience.
  • Talent and Agile Innovation: Mike emphasizes the importance of fostering a learning culture through Ulta University and empowering fusion teams that bring business, product, and IT closer together.
  • Expansion into Mexico: Announcing Ulta Beauty’s international expansion into Mexico in 2025, Mike provides a glimpse into the company’s future growth strategy.
  • Automation and Supply Chain Efficiency: Through robotic automation in distribution centers, Ulta is optimizing fulfillment accuracy and scaling to meet seasonal demand, enhancing overall operational efficiency.
  continue reading

312 에피소드

Artwork
icon공유
 
Manage episode 447803164 series 2943650
Metis Strategy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Metis Strategy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Ulta Beauty has positioned itself as an industry leader by merging in-store and digital experiences for a seamless, personalized customer experience. In this episode of Technovation, Peter High speaks with Ulta Beauty’s Chief Technology and Information Officer Mike Maresca on the company’s digital transformation, cloud expansion, and omni-centric strategy. Mike shares insights on how Ulta’s GlamLab enables virtual try-ons and how data and AI drive hyper-personalization for Ulta’s 44 million loyalty members.

Highlights include:

  • Digital Transformation and Omni-Centric Strategy: Mike shares how Ulta Beauty is investing in multi-cloud infrastructure and agile development to build a connected experience across online and in-store channels.
  • Hyper-Personalization Through Data and AI: Ulta’s approach to creating personalized customer experiences leverages a modern data platform, enabling customized product recommendations, loyalty rewards, and shopping experiences.
  • GlamLab and Virtual Try-Ons: Using augmented reality, Ulta’s GlamLab allows customers to try on products virtually, blending digital convenience with a tactile shopping experience.
  • Talent and Agile Innovation: Mike emphasizes the importance of fostering a learning culture through Ulta University and empowering fusion teams that bring business, product, and IT closer together.
  • Expansion into Mexico: Announcing Ulta Beauty’s international expansion into Mexico in 2025, Mike provides a glimpse into the company’s future growth strategy.
  • Automation and Supply Chain Efficiency: Through robotic automation in distribution centers, Ulta is optimizing fulfillment accuracy and scaling to meet seasonal demand, enhancing overall operational efficiency.
  continue reading

312 에피소드

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