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AffiniPay's Evolution: From Payment Platform to Practice Management Software and Beyond (Dru Armstrong, CEO)
Manage episode 436611900 series 3583199
Percipient. LLC and Percipient - Chad Main에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Percipient. LLC and Percipient - Chad Main 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
AffiniPay is historically a fintech company with a big presence in legal. Their flagship product is LawPay used by law firms to bill clients and accept payments. Dru joined the company in 2021 and right around that time, the company ventured beyond the world of payment software and acquired MyCase, which is law practice management software used by law firms to keep all case details and documents in a single location, keep track of tasks and streamline client communications.
Growing up, Dru wanted to be a lawyer because she comes from family of lawyers, including her father. She studied law at the University of Chicago, but after a couple of gigs with law firms, she figured out that maybe the law wasn’t for her.
So, she finished her MBA and went to work for Boston Consulting. After a few years as a consultant, she needed a break, and, being somewhat of a foodie, she went to work in the kitchens of some of New York's finest dining establishments.
She took lessons learned from the kitchen into her later work as a co-founder of a baby monitor start-up and ultimately roles as CEO of the property management company Grace Hill and now AffiniPay.
In this episode, Dru talks about:
Joining AffiniPay and its mission
The company’s acquisition of MyCase and expansion into practice management software
Affirm, AffiniPay’s Buy now, pay later product and its impact
The company’s AI plans and integration within the platform
Core responsibilities of a CEO and what has surprised her in her role as a CEO
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Editing and Production: Grant Blackstock
Theme Music: Home Base (Instrumental Version) by TA2MI
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