E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

Techie Talkie

Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4+ y ago 45:58

MP3•에피소드 홈

(Episode Language: English)

Hi Techies,

On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs.

Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts.

We speak about:

How attribution today is broken, how it leads companies in the wrong path and how to do it right.

How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each.

Why podcasting is so effective for creating demand and how to be successful at it

Enjoy!

Episode Resources:

1. https://www.refinelabs.com/

2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP

29 에피소드

#טכנולוגיה #עסקים #חינוך #Carmel Yoeli & Asaph Schulman #Asaph Schulman #Carmel Yoeli