))
Madison Reed’s Tyler Wozny On the Future of Retail Personalization
Manage episode 326163229 series 3312337
CGT에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CGT 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Tech Transformation, we’re talking about the future of personalization – both in stores and online. We’re talking with Tyler Wozny, Chief Digital Officer for Madison Reed, the hair color brand and retailer that’s using technology to do some pretty awesome things in consumer engagement.
Listen as we dig into such topics as:
**Where it makes sense to use augmented reality – and where it can become a gimmick
**How Madison Reed is using machine learning to leverage its 20 million consumer profiles
**The KPIs it uses to measure success
**How it’s continuing to disrupt as larger CPGs level-up their own personalization capabilities
Why choosing a tech partner can sometimes feel a little bit like using Tinder.
52 에피소드
공유
