))
Margie Agin: Master Messaging Alignment for B2B Tech Growth
Manage episode 489239067 series 3628253
MKG Marketing Inc에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MKG Marketing Inc 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Unlock the secret sauce behind B2B tech growth.
In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem.
She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away with a one-sentence rewrite that moves the needle immediately.
Powered by MKG Marketing. A digital marketing agency that's radically transparent.
- (00:00) - Intro & What We’re Cooking Today
- (02:15) - Brand-Recipe Game
- (07:30) - Spotting Message Misalignment
- (15:00) - Your Trigger for a Messaging Overhaul
- (18:45) - Avoiding the Ad-Spend Money Pitfall
- (22:30) - AI as Your Messaging Sidekick
- (28:50) - The Insights Triangle
- (35:10) - Personal Joy Break
- (37:00) - Rapid-Fire Takeaway
- (38:30) - Close & Where to Find Margie
196 에피소드
공유
