The True Story Behind Four Loko

Taylor Lorenz’s Power User

Taylor Lorenz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Taylor Lorenz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2M ago 33:43

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Few beverages have left as unforgettable a mark on American culture as Four Loko. With a dizzying mix of alcohol and caffeine, it skyrocketed to success in the 2000s and became an iconic American brand overnight.

Four Loko was one of the first brands to ever go "viral" and the brand understood internet culture before the internet was even mainstream. But that virality came with a cost. The company suffered government crackdowns, a media moral panic, they changed the formula of their drink and somehow emerged from it all more relevant than ever.

When I met Four Loko CEO and cofounder Jaisen Freeman, I knew I had to talk to him for my podcast. We talk about how his scrappy college drink startup went from being nearly banned to one of the top-selling beverages in the country and how the brand has managed to transform online controversy into a business.

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