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Target Talks: The Pillars of Purpose with Frank Nigriello
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On the first episode of Target Talks, Sam Kandiyali is joined by Frank Nigriello, Director of Corporate Affairs at Unipart Group.
Frank begins by sharing what purpose means to him in his role at Unipart, and the part that purpose plays in decision-making.
Sam and Frank chat about the Pillars of Purpose model, and how PR can help businesses to build trust and communicate purpose, particularly during times of crisis.
Frank highlights the importance of embedding purpose into a company’s culture, and ensuring that external communications resonate internally to keep colleagues engaged.
Frank talks about PR as ‘a leader’s conscience’, explaining how it can remind decision-makers of their impact and ensure that their choices align with their purpose.
Listen in to their discussion in full to hear his tips for bringing purpose to life with the help of PR. To contact Frank, you can find him here on LinkedIn.
Sarah Bryars and Sam Kandiyali are co-directors at Target, an award-winning PR-agency. For more than 46 years, Target has been helping clients to achieve their goals through purposeful and clear communications, and in 2022, they launched the Pillars of Purpose model to help other organisations on their journeys to becoming purpose-led.
You can reach the Target team at [email protected] or call them on 01242 633100.
For more information about how Target can help you, head over to the website at www.targetgroup.co.uk.
Follow Target on Instagram, Facebook, LinkedIn and X for regular updates from Sarah, Sam and the team.
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