))
How Stone Brewing Dropped a $56-Million Stunner on Molson Coors
Manage episode 434019215 series 3517423
VinePair에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 VinePair 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today, we’re joined by the one and only Bianca Bruno, an editor of the venerable trade publication Beer Business Daily, who was there, live and in-person, to cover the landmark trademark trial between San Diego’s Stone Brewing Company and macrobrewer Molson Coors over an allegedly infringing Keystone Light rebrand. The federal jury trial yielded a shocking verdict, and what it revealed about the state of Stone’s business would set the stage for the once vehemently independent firm’s sell-out to Sapporo later that year. Don’t forget to like, review, and subscribe!
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
58 에피소드
공유
