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Zyber Digital에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Zyber Digital 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Curated Questions: Conversations Celebrating the Power of Questions!
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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Talk'n Shopify with Zyber - eCommerce
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Zyber Digital에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Zyber Digital 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
New Zealand's leading Shopify Plus and eCommerce agency Zyber Digital discuss all things eCommerce and succeeding online. Weekly guest speakers from global brands and industry insiders.
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111 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2836234
Zyber Digital에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Zyber Digital 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
New Zealand's leading Shopify Plus and eCommerce agency Zyber Digital discuss all things eCommerce and succeeding online. Weekly guest speakers from global brands and industry insiders.
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111 에피소드
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Talk'n Shopify with Zyber - eCommerce
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Learn how to effectively engage customers post-BFCM, boost retention, and leverage Klaviyo’s powerful data-driven insights to drive ongoing growth. We’ll equip you with actionable strategies and real-world examples of successful brands that have thrived by optimising customer retention. Our panelists bring a wealth of expertise from the eCommerce industry, with hands-on experience navigating the challenges of customer acquisition and retention. With a deep understanding of data-driven strategies, unified commerce engagement, and customer loyalty, they’ll share valuable insights and actionable advice on how to turn one-time shoppers into lifelong brand advocates.…
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Talk'n Shopify with Zyber - eCommerce
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1 Unlock Your Full Potential: Scaling with NetSuite and Shopify 1:09:21
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How to Break Free from System Constraints and Achieve Operational Excellence. This webinar explores how businesses can unlock their full potential by integrating NetSuite with Shopify. We address the common challenges faced by marketing and operations teams—being handcuffed to outdated systems that restrict growth and flexibility, from the problems with deprecating technologies and the limitations of siloed systems to the opportunities unlocked through better system integration and operational excellence. Get a mini audit here: https://www.zyber.co.nz/pages/unlock-your-full-potential-scaling-with-netsuite-and-shopify…
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Talk'n Shopify with Zyber - eCommerce
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1 Revolutionising E-Commerce: Subscribable Bundles & Customer Loyalty with Recharge 31:50
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Join Felipe Zapata, Product Owner at Recharge, in a riveting discussion on the transformative power of subscribable bundles in e-commerce. Uncover how bundling subscribers show a remarkable 33% increase in product exploration willingness and enjoy a staggering 2x higher lifetime value. From strategic insights to customer experience enhancement and future trends, discover the secrets to success in this rapidly evolving landscape. Plus, gain exclusive tips on incentivising customer loyalty and optimizing LTV with innovative flows. Don't miss out on this game-changing conversation! https://rechargepayments.com/…
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Talk'n Shopify with Zyber - eCommerce
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1 Streamlining Success: How Descartes Transforms Ecommerce Operations 45:00
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In this episode, we tackle the challenges of scaling ecommerce operations with insights from Tim Regan and Timothy Dick, leading the charge for Peoplevox in ANZ. Dive into discussions about common pitfalls faced by up-and-coming brands, signs to scale up with a Warehouse Management System, and innovative strategies for warehouse optimization. Ready to revolutionize your ecommerce operations? Click here to explore the efficiency solutions with Descartes and elevate your business game today! https://www.descartes.com/home…
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Talk'n Shopify with Zyber - eCommerce
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1 B2B Ecommerce Unraveled: SparkLayer's Seamless Approach to Wholesale and Beyond 26:35
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Ever wondered how to streamline your ecommerce operations, especially when diving into the world of B2B? Alex Weston from SparkLayer, sheds light on the intriguing universe of B2B ecommerce. 🌐 Within this episode, Alex walks us through the genesis of SparkLayer and its mission to harmonize B2B functionalities without sidelining the B2C shopping experience. Discover emerging trends in B2B ecommerce, the importance of versatile payment options, and the ins and outs of integrating back-office systems seamlessly. Plus, gain insights on the emotional rollercoaster of embarking on the B2B journey and how platforms like SparkLayer are making the process smoother than ever. If you're on the fence about diving into wholesale or enhancing your existing B2B operations, let Alex's expertise guide you. Dive in and revolutionize your B2B game! 🚀🛍️…
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Talk'n Shopify with Zyber - eCommerce
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1 Breaking Records: Leo's Black Friday Cyber Monday Playbook Revealed! 14:43
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Dive into a bonus episode of Talk'n Shop as Leo, the CEO of Zyber, takes the mic to spill the secrets of Black Friday Cyber Monday success! 🛍️ Get ready for a masterclass in breaking historical records as Leo shares exclusive tips, innovative strategies, and insider insights that can elevate your BFCM game. Whether you're a seasoned pro or just starting, this episode is your golden ticket to making this shopping season legendary. Tune in now and supercharge your holiday sales! 🔥 To listen to the full live event with Stanely Henrey from The ATTN Seeker and Geoff Luyk from Starshipit click here:…
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Talk'n Shopify with Zyber - eCommerce
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1 The Business of Well-being: Insights from Lisa Ngoy of She's Back NZ 29:11
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Talk'n Shopify with Zyber - eCommerce
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1 Mastering Customer Retention: The Alamour and Tapcart Tale 51:30
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E-commerce mavens, gear up for a compelling dive into the world of customer retention! Sam from Tapcart and Alex from Alamour the Label team up to share insights from both tech and merchant perspectives. 🛍️ Ever wondered how mobile apps can transform your e-commerce retention game? Or how to craft an authentic post-purchase experience that keeps customers coming back? From Alamour’s luxury gowns to the innovative tech powering Tapcart, we traverse a range of topics - loyalty programs, personalization, the power of data, and so much more. If boosting customer retention, maximizing app engagement, and crafting seamless shopping experiences are on your radar, this episode is your map. Tune in and stay ahead in the e-commerce game! 🔍🚀…
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Talk'n Shopify with Zyber - eCommerce
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1 Optimizing Search for Improved Customer Acquisition: A Deep Dive with Alex from Klevu 45:57
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Dive into the world of e-commerce with Alex, the Director of Sales - APAC at Klevu! 🛍️ Ever wondered how optimizing your online store's search function can skyrocket sales? Or how a simple search bar can become your website's best salesperson? Join us as we chat about the power of personalization, integrating with tools like Klaviyo, the role of AI, and balancing customer data with privacy. Plus, grab a sneak peek into what's next for Klevu and how they're innovating with chatbots and more. Whether you're an e-commerce newbie or a seasoned pro, there's a gem in here for you. Tune in and elevate your online retail game! 🔍🚀…
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Talk'n Shopify with Zyber - eCommerce
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1 Frances Cook's Deep Dive: Dissecting Recessions & Driving Entrepreneurial Success 40:32
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Dive into the latest episode of Zyber Talk'n Shop! Frances Cook, the brilliant Investment Editor from Business Desk, is in the spotlight, sharing her deep insights on recessions, unemployment, and smart moves for entrepreneurs. Ever tried deciphering the complex world of economic downturns? Frances makes it relatable and, dare we say, fascinating. If you're an entrepreneur or just curious about navigating financial turbulence, this chat offers invaluable tips. Listen in as Frances turns heavyweight economic topics into understandable and actionable advice. Essential listening for anyone keen on business insights in these unpredictable times. 📊🌪🎤…
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Talk'n Shopify with Zyber - eCommerce
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1 Overcoming Growing Pains: How the Attention Seeker goes viral everytime 43:37
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Join us as we embark on a fascinating journey with Stanley Henry, the owner of the Attention Seeker agency. Stanley's story is one of resilience and innovation, as he transitioned from being a General Manager at a hotel to running a thriving agency. In this episode, he shares the gripping narrative of facing financial challenges during the COVID-19 pandemic and how he turned adversity into opportunity. Learn the secrets behind his agency's rapid rise, including the impressive feat of gaining 100,000 TikTok followers in under 24 hours. Discover the unique concept of performance-based pay that motivates his team and the pivotal role of personal branding in his marketing strategy. Stanley also reveals how he convinced brands like One NZ to adopt unconventional content strategies, such as reading hate comments. As a bonus, get a sneak peek into what the future holds for The Attention Seeker as it expands its presence in the bustling city of New York. Don't miss this captivating conversation with Stanley Henry, a true maverick in the world of branding and marketing.…
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Talk'n Shopify with Zyber - eCommerce
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1 Unleashing the Power of Rewind: Shielding Customer Acquisition from Digital Disasters 30:43
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Digital slip-ups can lead even the most successful e-commerce stores from thriving to diving in a heartbeat. 😱 Ever feared hitting 'delete' on that crucial email list right before Black Friday? Or, imagine a third-party app going rogue and messing up your store listings! This episode dives deep into these nightmares and offers a safety net: Rewind. Discover why even the pros on Shopify need it, learn how it extends beyond just Shopify, and hear stories of real-time rescues from digital disasters. From safeguarding sales to ensuring smooth email campaigns, we've got your e-commerce concerns covered. Don’t let a minor misstep turn into a major setback. Tune in and protect your store's future! 🔒🚀…
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Talk'n Shopify with Zyber - eCommerce
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1 Personalisation - "Shop Like A VIP: How Personalisation Can Help Your Ecommerce Site Stand Out in a Sea of Competition 37:43
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Join us on Talk'n Shop as we welcome Aaron Roper from Rebuy. Delve into the power of personalizing upsells and cross-sells to boost your Shopify store's sales and customer lifetime value. Discover the versatility of Rebuy's tools, from AI-assisted product recommendations to streamlined checkouts, along with strategic insights from their success team. Learn about the 'Smart Cart' feature, incentivizing customers with free shipping and gifts. We wrap with a nod to our partnership with Rebuy and the silver linings of remote work culture. An enlightening listen for any e-commerce entrepreneur! https://rebuyengine.com/?ref=7…
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Talk'n Shopify with Zyber - eCommerce
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1 Mastering Email with Klaviyo: Strategies & Successes with Shopify Merchant Good George 56:31
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Zyber's Talk'n Shopify: Dive into our riveting discussion on Klaviyo's game-changing impact on businesses! Featuring insights from David (Zyber), Kat (Klaviyo), and Josh (Good George), we explored real-world success stories, marketing strategies, and the transformative power of Klaviyo. Whether you're deep in the marketing realm or just kickstarting your business, this session is packed with invaluable tips and inspiration. Don't miss out on these insights that powered businesses to new heights! 🔥🚀 📩 Klaviyo - Dive deeper into the world of email marketing with Klaviyo. Explore their solutions and witness the change they bring to businesses around the globe. Check them out here: https://www.klaviyo.com/partners/signup?utm_source=0010V00002Q1zU6QAJ&utm_medium=partner 🍻 Good George - Looking for quality brews and more? Don't miss out on what Good George has to offer. Visit them at: https://www.goodgeorge.kiwi.nz/…
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Talk'n Shopify with Zyber - eCommerce
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1 Powering Up E-commerce with Interactive Shoppable Videos by VideoWise 34:13
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Brace yourself for another intriguing episode of Talk'n Shop as we delve into the thrilling world of interactive, shoppable videos. This riveting conversation navigates the transformative power of shoppable videos, their influence on user experience, and how they boost sales. With expert insights into video analytics, we demystify how understanding user behavior can lead to tailored experiences and increased engagement. Explore the seamless integration of popular social media platforms like TikTok, Instagram, and YouTube with your business to supercharge user engagement and conversions. Packed with real-world examples of successful shoppable video strategies and tips on leveraging data-driven insights, this episode is a must-listen for anyone eager to get ahead in the dynamic world of e-commerce.…
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