Modern DemandGen with Adam Goyette, VP of DemandGen at G2

TalkingSense

#CMO #marketing #B2B #DemandGen Are demand gen and marketing the same thing? Latané Conant, CMO of 6sense, and Adam Goyette, VP of DemandGen at G2, discuss demand gen and marketing: -Where B2B purchasers go when they want product reviews -The Dark Funnel of buyers -The high bar of marketing to marketers - Piñatagrams! -Are trade shows actually worth the money? -Intent data and why people write “Mickey Mouse” on marketing forms -Building a demand gen team ======== Sneak preview: Adam Goyette: If you think about buying software at the time, five years ago, you could find better reviews on a coffee maker you were going to buy off Amazon than a $100,000 piece of software you were building your business off of. It just kind of seemed broken, and especially if you think about marketing's role and the way people buy today. So marketing, ultimately like anything you do, is responsible for sales, right? Brand, demand gen, whatever it is, PR, is all geared around helping the sales team's job be easier, right?