Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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6sense에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 6sense 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Intent Data | talkingsense with Erik Matlick, Bombora Founder & CEO
Manage episode 335872357 series 3223945
6sense에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 6sense 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
#CMO #ABM #B2B #intent What the heck is intent data, anyway? Latané Conant, CMO of 6sense, and Erik Matlick, Bombora Founder & CEO dive deep: -Is a business doing research or is a business intending to buy? -How intent data and buying committees work together -First party, second party, and third-party intent data – what’s the difference? -How intent figures into sales prioritization and sales enablement -Is ABM without intent data even worth it? -Why Erik thinks surfing and intent data are the same thing ======== Sneak preview: Erik Matlik: The other challenge in B2B is unlike in the consumer world, if a consumer is doing research on something like a pair of shoes, pretty good chance that that person is going to buy that pair of shoes or whatever the consumer product is, right? That's why they're doing that research. In B2B, it's actually different. B2B companies are always doing research, so how do you tell whether they're just doing research because that's their job to stay on top of the latest trends in security, for example, or are they actually going to purchase something?
…
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50 에피소드
Manage episode 335872357 series 3223945
6sense에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 6sense 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
#CMO #ABM #B2B #intent What the heck is intent data, anyway? Latané Conant, CMO of 6sense, and Erik Matlick, Bombora Founder & CEO dive deep: -Is a business doing research or is a business intending to buy? -How intent data and buying committees work together -First party, second party, and third-party intent data – what’s the difference? -How intent figures into sales prioritization and sales enablement -Is ABM without intent data even worth it? -Why Erik thinks surfing and intent data are the same thing ======== Sneak preview: Erik Matlik: The other challenge in B2B is unlike in the consumer world, if a consumer is doing research on something like a pair of shoes, pretty good chance that that person is going to buy that pair of shoes or whatever the consumer product is, right? That's why they're doing that research. In B2B, it's actually different. B2B companies are always doing research, so how do you tell whether they're just doing research because that's their job to stay on top of the latest trends in security, for example, or are they actually going to purchase something?
…
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50 에피소드
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