Jeremy Parker - Founder of Swag.com, Dad, Award Winning Filmmaker

Talking to Cool People w/ Jason Frazell

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Jason and Jeremy dive deep into the fascinating journey of Jeremy Parker , the co-founder and former CEO of Swag.com, and now the founder of Swagspace. Jeremy shares his incredible story, from winning a prestigious film festival to pivoting into entrepreneurship, and eventually building a multimillion-dollar business in the promotional products industry. Jeremy shared how he knew it was time to give up the CEO title as the company grew and what his true passion in business is.
“Sometimes, the right move is to step aside and let someone else lead. ”

Jeremy Parker is an accomplished entrepreneur with a diverse and dynamic career, marked by innovative ventures and significant promotional product industry achievements.
Jeremy graduated from Boston University in 2007 with a major in film production, and his passion for storytelling was evident early on. As a junior in college, his feature-length documentary won the Audience Award at the 2006 Vail Film Festival, showcasing his ability to captivate audiences with compelling narratives.
After college, Jeremy transitioned into business, starting a creative Promotional Product Division under MV Sport. This experience laid the foundation for his future entrepreneurial endeavors.
Jeremy's next venture was a collaboration with his brother David and Jesse Itzler, co-founder of Marquis Jet, investor and partner in Zico Coconut Water, and owner of the Atlanta Hawks. Together, they developed an e-commerce platform that distributed unique promotion codes through social media influencers' Facebook and Twitter posts. This innovative approach caught the attention of a publicly-traded company, which subsequently acquired the platform.
In his most notable venture, Jeremy co-founded and served as CEO of Swag.com, a company that revolutionized the promotional products industry. Under his leadership, Swag.com became the go-to platform for companies seeking high-quality swag that people want to keep. The company boasts a client list of over 10,000 companies, including tech giants such as Facebook, Google, Amazon, Apple, Netflix, Spotify, and TikTok. This success earned Jeremy a spot on Crain's New York Business 40 Under 40 list in 2020.
Swag.com's rapid growth was recognized nationally, ranking #218 on the Inc 500 list of fastest-growing private companies in 2020 and #368 in 2021. The company's impressive trajectory culminated in its acquisition by Custom Ink in November 2021.
Jeremy is incubating Swag Space under Custom Ink, continuing his tradition of innovation in the promotional products industry. Swag Space aims to be the Universal Swag Platform, providing a front-end e-commerce platform to facilitate sales and handling all aspects of production and fulfillment.
https://www.linkedin.com/in/jeremyianparker/

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