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Luxury Branding Secrets: Insights from luxury expert Elizabeth Solaru
Manage episode 429261760 series 3585038
Stella Oni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stella Oni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Talking Tech with Creatives, host Stella Oni interviews luxury business coach and strategist Elizabeth Solaru, an award-winning cake designer and expert in understanding the luxury market. Elizabeth shares her incredible journey from being a scientist and headhunter to becoming a renowned luxury cake designer, serving elite clients like billionaires and royalty. She discusses the importance of persistence, networking, and the power of personal branding in breaking into the luxury industry.
Elizabeth emphasises the critical role of technology in the luxury sector, from the use of AI and chatbots to predictive models that enhance customer experience. She provides valuable advice for small business owners and entrepreneurs on how to leverage free tools like Canva and generative AI to create strong, luxury brands even with limited resources. Elizabeth also touches on the significance of consistency, both in product quality and branding, and how this can elevate a brand to the luxury level.
Listeners will also gain insights into the legal aspects of branding, including intellectual property protection and data mining, as well as the emerging trends in automation and AI within the luxury industry. Elizabeth’s story is a testament to the power of resilience, curiosity, and strategic thinking in achieving success in both business and life.
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