How Audience Research Helps You Write Spot On Website Copy with Nadine Nethery

Talk Copy to Me | Content + Copywriting Podcast

Erin Ollila에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Erin Ollila 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

6M ago 42:05

MP3•에피소드 홈

EPISODE 101.
Did you know that your clients and customers can actually help you write your website copy?
And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are.
That insight will absolutely unlock the right messaging that will both attract new leads and make them feel as if you completely understand what it is they need. And best yet, you can provide the solution for them.
In this episode, Nadine Nethary joins me to talk all about voice of customer research specifically for website copy. It's a must listen if you want to refresh your site or burn it all down and start from scratch.

Want to keep talking copy? Send me a text message!

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