))
013 - The Secret Sauce Behind Truff’s Launch & How To Market Taboo Products.
Manage episode 398359071 series 3523580
Marketing Examined에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing Examined 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels.
If you enjoyed the show, consider checking out our sponsors below - it's the best way to support the podcast.
SPONSORED BY:
Marketing Examined - Make smarter marketing moves with Alex's playbooks - in your inbox, 3 times a week. Subscribe below:
https://bit.ly/marketingexaminednewsletter
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at podcast@marketingexamined.com
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
CHAPTERS:
00:00 - Intro & Venice Meetup in February.
02:58 - Anduril made a hype video for a drone, and it's incredible.
09:00 - Why founder-facing companies are king.
11:19 - How Taboo Companies win when paid ads aren't an option.
19:26 - The Halo Effect of Creating your own efficient content.
20:39 - The Secret Sauce behind Truff.
24:46 - The numbers behind the Sauce.
28:04 - How Truff seeds influencers.
37:01 - How to Spy on your Competitors when launching a brand.
42:39 - Alex & Brian's go-to tools for competitive analysis.
44:24 - Brian's Competitive Analysis playbook.
33 에피소드
공유
