How to Build a 9-Figure Performance Brand
Manage episode 463584774 series 3523580
In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse.
We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals.
Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration.
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