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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Sunday Extra - Full program podcast
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ABC Radio and ABC listen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 ABC Radio and ABC listen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Sunday Extra presents a lively mix of national and international affairs, analysis and investigation, as well as a lighter touch.
…
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모두 재생(하지 않음)으로 표시
Manage series 5466
ABC Radio and ABC listen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 ABC Radio and ABC listen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Sunday Extra presents a lively mix of national and international affairs, analysis and investigation, as well as a lighter touch.
…
continue reading
56 에피소드
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Sunday Extra - Full program podcast
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This week, crisis in the Cook Islands over a deal with China, how multilateral organisations survive US withdrawal and a true crime tour of Adelaide. And Bill Shorten joins us for The Year that Made Me.
This week, Vanuatu's High Commissioner on climate resilience, the history of craft being used for subversive acts of political protest and interrogating the Gates Foundation and it's billionaire founder. Plus some young singers trying to change your mind about opera.
Sunday Extra presents a mix of national and international affairs, analysis and investigation.
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Sunday Extra - Full program podcast
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Pope Francis is the first pope to write a memoir, and Richard Dixon shares the challenges of translating a papal memoir into English. Zimbabwe has become the 128th nation to abolish the death penalty which is good news for those on death row. And we get a report card on the first 100 days of the Prabowo Presidency in Indonesia. There have been a few surprises. And geologist, barrister and tunnelling expert Arnold Dix explain how he rescued 41 workers from a tunnell after a major landslide.…
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Sunday Extra - Full program podcast
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Today is Australia Day, or as some people call it Invasion Day or Survival Day. But in India it is Republic Day. A panel of Indian Australians discuss what the two national days mean to them. Rebecca Daniher, daughter of the Australian of the Year Neale Daniher and Young Australian of the Year Katrina Wruck talk about what this honour means to them. We also discuss the anti-Semitism strategies in Europe and the historical precedent of the mass pardons that have been granted in the USA by both the outgoing and incoming presidents.…
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Sunday Extra - Full program podcast
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The Summer Season of Sunday Extra features our favourite interviews from 2024.
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Sunday Extra - Full program podcast
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The Summer Season of Sunday Extra features our favourite interviews from 2024.
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Sunday Extra - Full program podcast

The Summer Season of Sunday Extra features our favourite interviews from 2024.
S
Sunday Extra - Full program podcast

The Summer Season of Sunday Extra features our favourite interviews from 2024.
S
Sunday Extra - Full program podcast

The Summer Season of Sunday Extra features our favourite interviews from 2024.
S
Sunday Extra - Full program podcast

Sunday Extra presents a lively mix of national and international affairs, analysis and investigation, as well as a lighter touch
S
Sunday Extra - Full program podcast

Sunday Extra presents a mix of national and international affairs, analysis and investigation.
Sunday Extra presents a mix of national and international affairs, analysis and investigation.
Sunday Extra presents a mix of national and international affairs, analysis and investigation.
S
Sunday Extra - Full program podcast

Sunday Extra presents a mix of national and international affairs, analysis and investigation.
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