Steve Cakebread, Author Of "The IPO Playbook," On Taking Your Subscription Business Public

Subscription Stories: True Tales from the Trenches

Robbie Kellman Baxter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Robbie Kellman Baxter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4y ago 35:25

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Today’s guest, Steve Cakebread, knows a great deal about subscription pricing models and IPOs. Steve has brought three notable subscription-based companies—Salesforce, Pandora, and Yext—to successful initial public offerings, or IPOs, and served on the board of three other subscription-based companies - eHealth, SolarWinds, and Bill.com - as those companies went public. Steve is frequently sought-out for his advice on IPOs, often fielding three or more requests in a single week. He decided to put his advice on the subject into a new book, The IPO Playbook: An Insider’s Perspective on Taking Your Company Public and How to Do It Right. On today’s show, Steve sits down with Robbie Kellman Baxter for a discussion on why investors love subscriptions, how to take your subscription business public, what it takes to build a solid foundation, and how to tell your subscription story in a way that investors will understand.

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#Entrepreneur #Business #Robbie Kellman Baxter #MBA #Best Practices