Marketing Your Subscription Box Is More Important Than The Box Itself.

Subscription Box Answers

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Liam Brennan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Liam Brennan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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1
Flight of the Monarchs: Jaime Rojo on Beauty and Conservation 31:01

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31:01

National Geographic photographer and conservationist Jaime Rojo has spent decades capturing the beauty and fragility of the monarch butterfly. Their epic migration is one of nature’s most breathtaking spectacles, but their survival is under threat. In this episode, Jaime shares how his passion for photography and conservation led him to document the monarchs’ journey. He and host Brian Lowery discuss the deeper story behind his award-winning images, one about resilience, connection, and the urgent need to protect our natural world. See Jaime's story on the monarch butterflies at his website: rojovisuals.com , and follow Brian Lowery at knowwhatyousee.com .…

2년 전 15:51

MP3•에피소드 홈

In this latest episode of 'Subscription Box Answers,' Liam Brennan explains why marketing your box is more important than the box itself. Yes, it's vital to curate a great box, provide world-class customer support, and build an engaged community. But the most crucial factor - the one that can make or break your business - is marketing.
Are you one of the many entrepreneurs obsessing over every detail of your box but struggling to see real growth? Liam gets it, and in this episode, he explains why marketing your subscription box is more important than the box itself.
The harsh reality is that no matter how fantastic your box is or how dedicated you are to your customers, it won't matter if you can't get enough customers signed up. This is where marketing comes in. Liam encourages you to shift your mindset and become just as obsessed with marketing as you are with the rest of your business.
Why? Because success comes when you can acquire customers in a repeatable, scalable, and profitable way. And that doesn't happen until you take marketing seriously. In this episode, Liam shares invaluable insights and strategies to help you do just that.
If you have a question you want answered on the show, please head over to www.SubscriptionBoxResources.com and post it there.

Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com

112 에피소드

#Business #Liam Brennan

Subscription Box Answers

Marketing Your Subscription Box Is More Important Than The Box Itself.

Subscription Box Answers

published 2년 전

MP3•에피소드 홈

Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com

112 에피소드

#Business #Liam Brennan

모든 에피소드

Subscription Box Answers

1
Can Chat To Cancel Lower Your Churn Rate? 12:27

6일 전12:27

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12:27

In this episode of Subscription Box Answers , I share something new we’re testing in BusterBox called Chat to Cancel . This is still in the very early stages, but I’m sharing what we’ve done so far and what we’ve learned. Churn reduction should be a top priority for any subscription box business, and getting creative with your approach can make a big difference. If you have a question you want answered on the show, head over over to www.SubscriptionBoxResources.com and join the FREE Facebook group and post there. Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

1
Using Stunning To Lower Your Churn Rate And Make More Money! 15:03

13일 전15:03

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15:03

In this episode of Subscription Box Answers , I’m sharing how we are testing a new dunning tool in BusterBox called Stunning. The results so far have been very positive, and it has helped us recover a lot of money. Passive churn can account for up to 40% of overall churn, so it’s crucial to have a process in place to manage it effectively. You can check it out here https://stunning.co/ If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free facebook group and post it there. Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

1
More Emails, More Subscribers 13:44

20일 전13:44

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13:44

In this episode, I explain a couple of changes we made to our email marketing that have greatly increased the number of subscribers we’re getting while lowering the CAC. You'll learn from this that the general opinion about something isn’t always right. If you have a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com , join the FREE Facebook group, and post it there. Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

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How Emotional Triggers and Masterful Copywriting Drive Subscription Box Success 13:40

27일 전13:40

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13:40

You've probably heard that customers buy based on emotion and justify with logic—but are you truly applying this in your marketing? In this episode, I break down a powerful marketing and copywriting strategy that has helped BusterBox sign up more subscribers than ever before. I’ll show you: How to identify the emotional triggers that make people want your subscription box Why logical triggers seal the deal and boost conversions A simple system for incorporating these triggers into all your marketing If you want to increase your conversions and grow your subscription box business in 2025, this episode is a must-listen. Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

1
What Subbly's Churn Report Reveals About Subscription Boxes 16:10

5 weeks 전16:10

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16:10

Subbly recently released a fascinating churn insights report, revealing key data from subscription box businesses across their platform for 2024. In this episode, I dive into the most important takeaways and share my thoughts on what these insights mean for subscription box owners. Check out the full report here: Subbly's Churn Data Report Want to take your subscription box business to the next level? Join the waitlist for Subscription Box Experts at www.SubscriptionBoxExperts.com Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

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This Is How You Grow Your Subscription Box Business With Meta Ads In 2025! 26:43

6 weeks 전26:43

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26:43

In this episode of Subscription Box Answers , I explain exactly how to grow your subscription box business using Meta ads. For the vast majority of subscription box niches, Meta ads are still the best channel by far. Advertising on Meta successfully with a subscription box is different compared to other businesses, and you need to know what you're doing, or you’ll end up wasting a lot of time and money. This episode will help you. The Subscription Box Experts Academy opens on February 11th. You can join the waitlist at www.SubscriptionBoxExperts.com . Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

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The Correct Way To Use Urgency & Scarcity To Send Your Subscription Box Sales Through The Roof 14:59

7 weeks 전14:59

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14:59

In today’s episode of Subscription Box Answers , I lay out five different ways you can use urgency and scarcity to send your sales through the roof. Urgency and scarcity are some of the most powerful tools you have when it comes to marketing, and if you use them correctly, they can have a massive positive impact on your results. We use them regularly at BusterBox, and they have done great things for our business. Subscription Box Experts will be open again in a few weeks. You can join the waitlist at www.SubscriptionBoxExperts.com . If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com , join the Facebook group, and post your question there. Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

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Get Clear on Your 2025 Subscription Box Goals—and Go After Them! 14:19

8 weeks 전14:19

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14:19

No matter where you are in your subscription box journey, now is the time to get crystal clear on your goals for 2025 and put a plan into action. Whether you're preparing to launch, scale, or sell, having a clear strategy with actionable steps is essential. Commit to pursuing your goals aggressively, so by the end of 2025, you can look back with pride at everything you've accomplished If you have a question you want answered on the show make sure you head over to www.SubscriptionBoxResources.com and join the FREE Facebook group and post your question there. Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

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What’s Keeping You Stuck in Your Subscription Box Business (and How to Fix It) 18:43

9 weeks 전18:43

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18:43

In this episode of Subscription Box Answers, I explain the biggest reason that keeps Subscription Box Owners Stuck. You may have been running your business for awhile, and you're stuck on a certain subscriber number, and no matter how hard you work, you can't break through. This has happened to us in BusterBox a few times and the solution was always the same. If you are frustrated where you are and feel like you're going around and around in circles and all you want to do is break through, grow your business and earn more money. I highly recommend checking out this episode. If you have a question you want answered on this episode, head over to www.SubscriptionBoxResources.com. Join the Free Facebook group and post your questions there. Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

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Warehouse or Fulfillment Center? My Perspective. (We have done both) 17:58

10 weeks 전17:58

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17:58

When we started BusterBox, we moved into our first office space/warehouse immediately. It didn’t take long before we outgrew that space and had to move again. Soon after, we outgrew the new space too and relocated to a much bigger warehouse. Then Brexit hit, and we were forced to transition to using a fulfillment center. In this episode, I share my perspective after experiencing both options. A big question I often see in the subscription box space is: What’s the better option – managing your own warehouse or using a fulfillment center? Both options can work, but I personally much prefer using a fulfillment center . If you’re at the stage where you’re wondering what the next move for your subscription box business should be, I highly recommend checking out this episode. And if you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com , join the free Facebook group, and post your question there."** Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

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Retention on Call: How Picking Up the Phone Can Save Your Subscribers 14:13

11 weeks 전14:13

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14:13

In this episode of Subscription Box Answers , we dive deep into one of the most impactful strategies for improving retention rates in your subscription box business: picking up the phone and talking directly to your customers. As we move into 2025, keeping customers happy and subscribed for longer is more critical than ever, especially after the holiday season when many new customers come on board. Reducing churn and increasing retention can significantly boost profitability, reduce customer acquisition costs, and create a more sustainable business. I share a proven strategy we implemented at BusterBox mid-2024, where my business partners and I personally called customers who were set to cancel. This approach helped us gather valuable feedback, address individual concerns, and ultimately save hundreds of customers who would have otherwise left. We tailored solutions to common cancellation reasons—offering heavy chewer plans, bi-monthly subscriptions, or temporary skips—to meet their needs and keep them subscribed. Over six weeks, we saved more than 400 customers, translating to a significant boost in revenue and retention. We also discuss how to scale this process, including creating scripts, identifying winning offers, and eventually delegating the task to employees. Beyond saving cancellations, we’ve also seen success with reactivating former customers and upselling premium products by phone. While this approach requires effort and resources, the results are undeniable—calling your customers can improve retention, provide critical insights, and even uncover new opportunities to grow your business. Whether you’re just starting out or managing a larger subscription box company, this episode will give you actionable tips on how and when to use phone calls effectively. If you’ve ever been hesitant to reach out to your customers directly, I’ll walk you through why it’s worth the effort and how to get started. If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com . Join the FREE Facebook group and post your question there. Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

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The Power Of Sign Up Flows & Surveys (With Stefan Pretty) 21:29

12 weeks 전21:29

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21:29

On this episode of Subscription Box Answers , I’m sitting down with Stefan Pretty to discuss the power of sign-up flows and surveys in growing your subscription box business. I firmly believe that the majority of subscription boxes need to implement a survey to properly onboard their customers. Surveys help you collect vital information, allowing you to better serve your customers, keep them subscribed longer, and improve overall satisfaction. But that’s not all—surveys can also significantly reduce your customer acquisition costs and boost sign-ups if you strategically place an email collection point. By doing this, you capture high-intent email addresses, giving you multiple opportunities to convert potential customers into paying subscribers. This is incredibly powerful, yet so many subscription box businesses aren’t doing it. Up until now, creating and integrating these surveys has been a challenge. However, Subbly has solved this problem with their new survey builder, inspired by the success of BusterBox. This tool makes it easier than ever to design and implement effective surveys that drive results. If you’re not using surveys in your subscription box business, now is the time to start. Tune in to learn more about how surveys can transform your business. If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com join the FREE Facebook group and post your question there. Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

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Your Subscription Box Northstar - (With Stefan Pretty) 20:12

13 weeks 전20:12

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20:12

In this week’s episode of Subscription Box Answers , I’m joined by Stefan Pretty, the CEO of Subbly, for an insightful chat about launching and scaling subscription box businesses. Stefan introduces Subbly's exciting new "Launch with Subbly" service, which helps subscription box owners create a done-for-you website tailored to their vision. This offer was inspired by the early days of BusterBox when partnering with Subbly to build a professional, high-converting website gave us the foundation we needed for success. I also share the story of how BusterBox got started, the lessons learned, and why investing in a great website is key to building a thriving subscription box business. If you’re ready to take your business to the next level, this episode is for you! If you have a question you want answered on the episode, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there. If you want to take advantage of the new done for you website service Subbly is offering head over here and join the waitlist - https://launch.subbly.me/ Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

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Let's Talk Black Friday / Cyber Monday! 17:57

14 weeks 전17:57

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17:57

In this episode of Subscription Box Answers , we’re talking about Black Friday / Cyber Monday! I’m sharing what we’re doing at BusterBox to inspire you and give you ideas to make as much money as possible. You don’t need to discount everything at this time of year. Instead, you can get creative with free gifts, which will help protect your margins while still offering your customers a great deal. The last thing you want to do is give away all your margin and drive a lot of revenue but no profits! Check out this episode if you want to have a highly profitable Black Friday / Cyber Monday In 2024! If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com. Join the FREE Facebook group and post it there. Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

Subscription Box Answers

1
Talking Subscription Acquisition & Retention (with Matthew Holman) 23:11

15 weeks 전23:11

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23:11

Description for this Episode of Subscription Box Answers: In this episode of Subscription Box Answers , Liam Brennan sits down with subscription expert Matthew Holman, founder of Subscription Prescription. Together, they dive deep into the secrets of acquisition and retention for subscription box businesses. Matthew shares actionable insights on creating irresistible offers, building subscriber loyalty, and crafting powerful customer experiences that drive retention. They also discuss real-world examples of what makes high-converting offers, the impact of market shifts in the subscription space, and why getting the offer right is the key to unlocking growth. Whether you’re just starting out or looking to level up your existing subscription box business, this episode is packed with tips and strategies you can implement right away. 👉 Subscribe to Matthew’s Subscription Prescription newsletter for even more insights: https://www.thesubscriptiondoc.com/ If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com, join the free facebook group and post your question there. Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com…

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Marketing Your Subscription Box Is More Important Than The Box Itself.

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Marketing Your Subscription Box Is More Important Than The Box Itself.