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BattlBox's Rollercoaster Ride: Behind the Scenes with CEO John Roman
Manage episode 373486604 series 3431887
In a world where subscription boxes come and go, BattlBox has proven to be a resounding success. On today's episode, Liam has the privilege of sitting down with John Roman, the CEO behind BattlBox. Launched in 2015, BattlBox's journey from inception to the limelight is a rollercoaster tale of innovation, perseverance, and strategic thinking.
John gives us a peek behind the curtains of their very own Netflix show, Southern Survival. Discover the nitty-gritty of producing a hit series and learn just how transformative it was for their business. But that’s not all; John shares the rollercoaster journey of selling BattlBox and the bold decision to buy it back shortly thereafter.
In a genius move to combat churn and strengthen loyalty, John unveils one of the most unforgettable campaigns ever by a subscription box: Mission 100. Picture a Willy Wonka-inspired contest where subscribers stand a chance to win a golden ticket, leading them to an undisclosed location. The challenge? Shoot tanks and aim to hit the target. The reward? A whopping $100,000! This innovative approach is more than just a contest; it's a testament to the lengths BattlBox goes to celebrate and reward its community. Catch the breathtaking footage of this event on their YouTube Channel.
Check out Johns's blog here - https://onlinequeso.com/
If you're serious about growing a subscription box business, this episode is a treasure trove of insights. John drops some serious wisdom that you won’t want to miss.
Got a question about the subscription box industry? Head over to www.SubscriptionBoxResources.com, join our free Facebook group, and get your queries addressed!
Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com
챕터
1. BattlBox's Rollercoaster Ride: Behind the Scenes with CEO John Roman (00:00:00)
2. Start & Grow Subscription Box Business (00:01:34)
3. Successes, Challenges, and Netflix Show (00:17:15)
4. Retention Strategies and Company Buybacks (00:35:13)
5. Selling a Company (00:42:47)
112 에피소드
Manage episode 373486604 series 3431887
In a world where subscription boxes come and go, BattlBox has proven to be a resounding success. On today's episode, Liam has the privilege of sitting down with John Roman, the CEO behind BattlBox. Launched in 2015, BattlBox's journey from inception to the limelight is a rollercoaster tale of innovation, perseverance, and strategic thinking.
John gives us a peek behind the curtains of their very own Netflix show, Southern Survival. Discover the nitty-gritty of producing a hit series and learn just how transformative it was for their business. But that’s not all; John shares the rollercoaster journey of selling BattlBox and the bold decision to buy it back shortly thereafter.
In a genius move to combat churn and strengthen loyalty, John unveils one of the most unforgettable campaigns ever by a subscription box: Mission 100. Picture a Willy Wonka-inspired contest where subscribers stand a chance to win a golden ticket, leading them to an undisclosed location. The challenge? Shoot tanks and aim to hit the target. The reward? A whopping $100,000! This innovative approach is more than just a contest; it's a testament to the lengths BattlBox goes to celebrate and reward its community. Catch the breathtaking footage of this event on their YouTube Channel.
Check out Johns's blog here - https://onlinequeso.com/
If you're serious about growing a subscription box business, this episode is a treasure trove of insights. John drops some serious wisdom that you won’t want to miss.
Got a question about the subscription box industry? Head over to www.SubscriptionBoxResources.com, join our free Facebook group, and get your queries addressed!
Subscription Box Experts Opens On Feb 11th. You can join the waitlist at www.SubscriptionBoxExperts.com
챕터
1. BattlBox's Rollercoaster Ride: Behind the Scenes with CEO John Roman (00:00:00)
2. Start & Grow Subscription Box Business (00:01:34)
3. Successes, Challenges, and Netflix Show (00:17:15)
4. Retention Strategies and Company Buybacks (00:35:13)
5. Selling a Company (00:42:47)
112 에피소드
모든 에피소드
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1 Using Stunning To Lower Your Churn Rate And Make More Money! 15:03
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1 How Emotional Triggers and Masterful Copywriting Drive Subscription Box Success 13:40
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1 What Subbly's Churn Report Reveals About Subscription Boxes 16:10
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1 This Is How You Grow Your Subscription Box Business With Meta Ads In 2025! 26:43
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1 The Correct Way To Use Urgency & Scarcity To Send Your Subscription Box Sales Through The Roof 14:59
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1 Get Clear on Your 2025 Subscription Box Goals—and Go After Them! 14:19
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1 What’s Keeping You Stuck in Your Subscription Box Business (and How to Fix It) 18:43
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1 Warehouse or Fulfillment Center? My Perspective. (We have done both) 17:58
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1 Retention on Call: How Picking Up the Phone Can Save Your Subscribers 14:13
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1 The Power Of Sign Up Flows & Surveys (With Stefan Pretty) 21:29
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1 Talking Subscription Acquisition & Retention (with Matthew Holman) 23:11
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