Urgency, Scarcity and Exclusivity (USE) - 113

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Ravi Jayagopal에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ravi Jayagopal 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 17:08

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I have an acronym for Urgency Scarcity and Exclusivity: USE. You've got to use USE in all of your offers.

Every offer should end in a call to action (CTA) – like “Buy this”, “Click here”, “Sign up” or “Call us”.

But a CTA alone isn’t always enough to get your audience to take action. There needs to be some additional motivation to get them to take action now.

Without that added motivation, your offer will probably get set aside for “I’ll get back to this later”. And “later” usually means “never”, because you may not get another chance to get them back to your website.

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