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Ben Wright에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ben Wright 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Episode 97: The Opportunity Many Sales Teams Overlook that Can Generate Real Revenue Growth

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Manage episode 459845350 series 3504021
Ben Wright에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ben Wright 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of Stronger Sales Teams, Ben provides valuable guidance for sales managers on how to maximise existing customer databases to drive revenue growth. He explores the potential of re-engaging past customers and prospects, transforming previous interactions into profitable sales opportunities.Ben masterfully demonstrates how to use data to revive dormant customer relationships, highlighting the critical role of a reliable CRM system such as Salesforce, HubSpot, or Zoho. He offers practical advice on segmenting customers based on their last purchase and understanding the reasons behind the cessation of past transactions. The episode emphasises key strategies such as setting measurable targets, integrating automated solutions, and establishing long-term sales objectives for sustainable growth.

Key Takeaways:

  • Use CRM systems effectively to classify and analyze existing customer data, identifying prospects who haven’t transacted recently.
  • Understand the reasons why customers stopped engaging with your business and categorize these reasons to build customized re-engagement strategies.
  • Develop a sales playbook that includes varied offers and strategic campaigns to bring inactive customers back to life.
  • Set clear targets for customer reactivation and monitor progress, integrating this into overall annual growth plans for your sales team.
  • Balance professional ambitions with personal well-being by focusing on sleep, diet, stress management, exercise, and toxin reduction.

Time Stamps:

0:00 Intro

3:32 How To Impact Repeating Customers

4:18 Understanding Data

6:05 Segregating Customers to Periods

6:45 Breaking the Data Down

9:03 Offers in Bringing Customers Back in the Business

1037 Building Out That Playbook of Offers

16:30 Key Encouragements

17:10 Health and Fitness Tip

19:57 Outro

Rate, Review, & Follow

If you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!
I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.

  continue reading

98 에피소드

Artwork
icon공유
 
Manage episode 459845350 series 3504021
Ben Wright에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ben Wright 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of Stronger Sales Teams, Ben provides valuable guidance for sales managers on how to maximise existing customer databases to drive revenue growth. He explores the potential of re-engaging past customers and prospects, transforming previous interactions into profitable sales opportunities.Ben masterfully demonstrates how to use data to revive dormant customer relationships, highlighting the critical role of a reliable CRM system such as Salesforce, HubSpot, or Zoho. He offers practical advice on segmenting customers based on their last purchase and understanding the reasons behind the cessation of past transactions. The episode emphasises key strategies such as setting measurable targets, integrating automated solutions, and establishing long-term sales objectives for sustainable growth.

Key Takeaways:

  • Use CRM systems effectively to classify and analyze existing customer data, identifying prospects who haven’t transacted recently.
  • Understand the reasons why customers stopped engaging with your business and categorize these reasons to build customized re-engagement strategies.
  • Develop a sales playbook that includes varied offers and strategic campaigns to bring inactive customers back to life.
  • Set clear targets for customer reactivation and monitor progress, integrating this into overall annual growth plans for your sales team.
  • Balance professional ambitions with personal well-being by focusing on sleep, diet, stress management, exercise, and toxin reduction.

Time Stamps:

0:00 Intro

3:32 How To Impact Repeating Customers

4:18 Understanding Data

6:05 Segregating Customers to Periods

6:45 Breaking the Data Down

9:03 Offers in Bringing Customers Back in the Business

1037 Building Out That Playbook of Offers

16:30 Key Encouragements

17:10 Health and Fitness Tip

19:57 Outro

Rate, Review, & Follow

If you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!
I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.

  continue reading

98 에피소드

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