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Building Up Your Pricing from Zero to Clio | Min FitzGerald (Clio)
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Marcos Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marcos Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join me for a conversation with Min FitzGerald, the Director of Monetization at Clio, who shares her transformative journey from management consulting to leading pricing strategies at a hyper-growth SaaS company. Min's story is a testament to the power of rigorous, structured approaches in driving company growth, particularly through developing Clio's ‘law firm maturity model’.
Min opens up about the intricacies of handling customer churn when altering pricing plans and packages. She emphasizes a bottom-up approach, incorporating customer-level analysis, and using micro tests to fine-tune strategies. Learn the importance of starting monetization discussions early in product development and how a collaborative approach with product and engineering teams can lead to successful outcomes. These insights provide a practical roadmap for anyone looking to enhance their pricing strategy and drive business growth.
In this episode:
(00:00) Min FitzGerald's journey at Clio, transforming pricing strategy and developing the law firm maturity model for growth.
(12:38) Timing and evolution of pricing strategies, organizational buy-in and collaboration are crucial for successful pricing initiatives in B2B SaaS companies.
(17:30) Managing customer churn through customer-level analysis, micro tests, and early integration of monetization in product innovation.
(19:50) Navigating pricing in business growth collaboration between product, engineering, and revenue operations is crucial for pricing and monetization decisions and managing a multi-product portfolio.
(27:07) What’s next for Clio? Multi-product evolution, global expansion of offerings
(30:15) Fearless attitudes, empowering growth and impact.
(32:15) Favorite jam growing up
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.
Resources:
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