Strategy Magic: How to Leverage AI for Peak Efficiency with Lara Shackelford

StrategyCast

Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges.
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==Let's Break It Down==

• 08:55 Clients given choice in AI tool usage.
• 11:54 Needed AI strategy and readiness assessment beforehand.
• 13:27 AI increases efficiency, frees up time for creativity.
• 19:26 AI uses data for personalized smart vending.
• 20:57 Data governance vital for leveraging and building.
• 23:56 Companies prioritize centralized data for marketing advantage.
• 30:07 AI assessments guide organizations for effective implementation.
• 31:38 Creating a governing body for operating roles.
• 35:32 Octopus Energy leveraged AI for customer engagement.
• 38:40 Marketers seek hyper personalization without being creepy.
• 42:39 Learn, experiment, and try in personal lives.

==Where You Can Find Us==

1. Website: https://strategycast.com/
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