How Wrike's CMO Builds Marketing Plans That Drive Business Growth, feat. Christine Royston

StrategyCast

Lori Jones from Avocet Communications에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lori Jones from Avocet Communications 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

12d ago 43:17

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Turn marketing into a true business growth engine! In this episode of StrategyCast, you’ll discover a proven planning framework to align each campaign with your company's goals, learn how to turn objectives into actionable plans, explore strategies for integrating AI, and uncover the secret to becoming indispensable in the C-suite.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

05:51 Marketing Leadership: Growth and Education
07:47 "Aligning Marketing Expectations and Success"
13:17 Strategic Planning for Growth Initiatives
16:20 Maximizing Brand and Technology Investments
20:29 Product Launch Oversight Risks
25:13 Focus on Metrics for Success
27:04 Strategic Planning and Initiative Approval
29:22 "Aligning Marketing Investments with Growth"
33:57 AI Innovation: Marketing's Vital Role
36:36 "It Takes a Village"
41:48 Intentional Time Management Strategies

==Where You Can Find Us==

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