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EP39: 20 MILLION PACKS SOLD | Success & failure with Mike Stevens, Co-Founder & ex-CEO of Peppersmith
Manage episode 436611805 series 3539873
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Mike Stevens is the exited founder of Peppersmith, the confectionery brand you'll recognise on supermarket shelves, in coffee shops and in health food stores.
Responsible for a total of over 20 MILLION of packs sold worldwide, Mike led the company from its inception to a successful exit, achieving over £4M in annual retail sales from the likes of Sainsbury's, Waitrose, Morrisons, Whole Foods...
Mike is also the bestselling author of The Direct-to-Consumer Playbook and now advises challenger brands looking to scale.
In this episode, you'll hear about:
🌿 The genesis of Peppersmith at Innocent HQ, Fruit Towers
🌿 Selecting a Co-Founder, the key traits to look for, and transitioning away from co-founding team to solo founder-led scale-up
🌿 The importance of product development, solving a real customer need, and building a business around a high-frequency purchase rate
🌿 Practical realities of finances (paying a team while scaling) and privilege in entrepreneurship
🌿 The Peppersmith exit journey and steadying the ship during the biggest turmoil the brand experienced
PLUS:
👉 Most common missteps for early-stage founders
👉 Perspective on the investment landscape for consumer brands
👉 From a successful exit to winding down a failed business
Building a D2C brand? Purchase Mike Stevens bestselling book, 'The Direct to Consumer Playbook' here: https://www.amazon.co.uk/dp/1398605425/ref=tsm_1_fb_lk
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