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EP32: Delivering 1 BILLION people a moment of calm | Liv Ferdi, TRIP Drinks
Manage episode 433563546 series 3592399
stephaniemelodia에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 stephaniemelodia 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Access special perks on Patreon: https://www.patreon.com/user?u=108229517
Liv Ferdi is the Co-Founder of TRIP, the UK’s number 1, best selling CBD drinks brand stocked in 25,000 stores around the UK including the likes of Selfridges, Ocado, Boots, Planet Organic, Harrods… Also in chains like The Ivy, Brewdog, Leon, Benugo, AND is the exclusive CBD supplier to Soho House!
TRIP holds 88% UK market share, has raised £10M in external investment and hired a team of 50 staff!Tune in to hear about:
💛 The benefit of coming in from the outside - from Liv's career in corporate legal to FMCG founder and the advantage of fresh perspectives💛 How to win in becoming *category-defining* - even when you’re not the first💛 How TRIP overcame performance marketing challenges as a CBD brand💛 Building a 'cool' brand that respects the customer 💛 Cultivating an authentic, mission-driven business💛 PLUS Strategy & Tragedy exclusive new announcement!
Get 20% off your TRIP order with the S&T podcast code: TRIPCALM20 Shop online here: https://drink-trip.com/collections/all or in-store at various retailers
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