Alex Hormozi's $103M Funnel Dissected

Strategy Sprints

🐬 Simon's Portfolio: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Alex Hormozi just broke the world record for fastest-selling non-fiction book with $103 million in sales. Here's the complete insider breakdown of his 3-part funnel system that you can steal. Get the complete behind-the-scenes analysis of how Alex Hormozi shattered world records with his "100 Million Money Models" book launch, including the exact 3-part funnel system and psychological triggers that generated $103 million. 3-Part Funnel System - Pre-launch (6 weeks), webinar funnel, post-launch sequence 4 Money Models Revealed - Attraction offers, upsells, downsells, recurring revenue Hero's Journey Marketing - How to "call your shot" and build public momentum 95/5 Rule - Why he talked 95% about bonuses, only 5% about the actual product 90 Ad Creatives - The testing strategy behind his massive reach FBI Selling Method - Feature, Benefit, Impact framework for conversions Transparent journey building (Lord of the Rings approach) One-sentence persuasion formula (27 words that persuade anyone) Bonus stacking vs. product focus Live event excitement and social proof Why he chose control over credibility and how to decide which path is right for your business Perfect for entrepreneurs, marketers, authors, and business owners who want to understand world-class launch strategies and apply proven funnel psychology to their own products. Chapter Markers: 01:21 - Wins Sharing: Simon's Book Deal, Neil's Client Upsells 02:15 - Alex Hormozi Background: $100M Money Models Book Launch 02:39 - Simon's Full Funnel Analysis: Available at thesalesshow.beehive.com 04:04 - Three-Part Launch Model: Pre-launch, Webinar, Post-launch Funnels 06:10 - Foundation Strategy: 6 Years of Free Content + Expensive Consulting 08:20 - Content Creation Mindset: Authority Building & Market Testing 10:24 - Thank You Event Framing: 95% Bonus Talk, 5% Product 12:40 - Hero's Journey Marketing: Transparent Mission Creates Movement 15:01 - Book as Lead Magnet: Webinar-Driven Sales Strategy 16:03 - Movement Psychology: Identification + Rooting for Success 18:58 - FBI Selling Method: Features, Benefits, Impact (Not Just Features) 22:30 - Launch Strategies: 90 Ad Creatives, Pattern Interrupts 24:05 - Pricing Tiers: $30 Book, $6K Bonus, $18K Advisory, $100K+ Secret 28:20 - Self-Publishing Strategy: Control vs Credibility Trade-offs 31:20 - Ali Abdaal Comparison: Different Goals Require Different Approaches 33:28 - Book Content Breakdown: Four Money Models Explained 35:21 - Money Models Assessment: Attraction, Upsell, Downsell, Continuity SOCIAL MEDIA ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: https://www.strategysprints.com/offers/q5PdV9FV DISCLAIMER ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ I am not a professional investor and have never claimed to be. I'm a private investor sharing my experience of what I've learned, where I have had success, and where I've had failures. I share my thoughts on investing and performance with transparency. My approach and goal to investing is to buy high-quality long-term investments in world-class businesses that I call "compounders". I view my investments as businesses, not as stocks. I am a strategy advisor. Over the years as an advisor, I compounded my knowledge. I take the same iterative learning approach to my study of investing. I study investing as a craft in the continual pursuit of being better. I will make mistakes in investment decisions from time to time. Results are not guaranteed. Please do not blindly follow me into any investments, and make sure your portfolio and investments are built around your specific income, risk tolerance, personality, timeline, and overall circumstances.