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Strategy Shift Podcast: If You Fail to Communicate, You Fail: Strategic Messaging and Market Influence with Steven Vito
Manage episode 502966311 series 3640446
Information Experts and Adam Levin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Information Experts and Adam Levin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode of The Strategy Shift, veteran media strategist and federal market expert Steven Vito joins us to unpack the five most common (and costly) communication omissions he sees in businesses of all sizes. From the myth that “we don’t need marketing” to the massive potential of overlooked audiences, Steven explains why failing to communicate is failing—period.
Drawing from 30 years of experience—across VA leadership, Government Executive Media Group, and as the co-creator of Government Matters—Steven shares insights on the power of thought leadership, stakeholder segmentation, and how to align BD, sales, and marketing once and for all.
If you think communication is “just marketing,” this episode will change your mind—and maybe your entire strategy.
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