Strategy Sessions Marketing Podcast with Areej AbuAli

Strategy Sessions

Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the Women in Tech SEO community which is a support network aimed for women in the Technical SEO field.

In this episode we discuss:

1. Where the idea for Women in Tech SEO came from
2. The stress and joy of hosting a conference (alongside a full time job!)
3. Lessons and learnings from the biggest WTSEO event
4. The challenges of race in marketing
5. Will we ever be ‘done’ with diversity
6. Moving from agency to in house SEO
7. Running SEO from a big brand in a hyper competitive space
8. The challenges of managing SEO for a VC funded start up
9. Why the tech rather than marketing team may be the natural home for tech SEO

Areej AbuAli

Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO.

She is the founder of the Women in Tech SEO community which is a support network aimed for women in the Technical SEO field.

She has been in the industry for the past 8 years and has spoken at conferences such as SMX, BrightonSEO and MozCon.

Find Areej on:

Her website, Women in Tech SEO, Twitter, LinkedIn

Important Links

Women in Tech SEO

Digital Marketing Strategy Course

My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249.

It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.

Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.