Strategy Sessions Episode 24 The Parents Promise

Strategy Sessions

The Parents Promise is a grassroots campaign to change how children are impacted by separating parents. This is the story of the campaign.

In this episode

1. What is the Parents Promise
2. Where did the idea come from and why is now the time to start talking about it
3. What organisations make up the Positive Parents Alliance
4. Using grassroots marketing campaigns to help shift behaviours
5. The powerful impact of simple comms
6. The benefit of traditional media – especially TV
7. Working with using influencers like Ed Balls!
8. Where next for the Parents Promise

Digital Marketing Strategy Course

If you’re interested in investing in your own marketing education, I’ve also launched a Digital Marketing Strategy course with the university of Vaasa in Finland. It’s taught entirely online and in English, so you can learn at your own pace.

By following the course you’ll build a marketing strategy for your organisation and be ready to implement it once you’ve finished.

It’s academically developed, but intensely practical and shares a method I’ve used with over 100 clients in various sectors.

Find out more about it and sign up here: https://univaasa.teachable.com/p/digital-marketing-strategy

Friends of

The next Friends Of event is on Wednesday 9 June, 9 – 12.

Book a session with a great consultant for a range of marketing issues for just £25. All the money goes to Barnardo’s NI.

Full details and booking: https://friendsof.co.uk/

James Hayhurst

James founded the Positive Parents Alliance and is the driving force behind the Parents Promise, a grassroots campaign which aims to reduce the impact on children when their parents separate.

He’s worked agency-side with BMP DDB (now Adam&Eve DDB) and Leagas Delaney, working on brands like Volkswagen, Glenfiddich and Patek Philippe. He was also Global Brand Equity director for OMO/Persil at Unilever.

Parents Promise:

https://twitter.com/Parents_Promise

https://theparentspromise.org.uk/

James Hayhurst:

LinkedIn https://www.linkedin.com/in/james-hayhurst-59a5a15/

Twitter https://twitter.com/Hayho

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.