Behind the Scenes at SuperZoo – What Pet Trade Shows Are Really Like

Straight Up Dog Talk: Real Talk for Dog Training, Behavior, and Nutrition for Pet Parents

In this pet industry podcast episode, Em takes you behind the scenes at SuperZoo—the biggest North American trade show for pet products, brands, and trends.

Ever wondered what really happens at the biggest pet industry trade show in North America?

In this special live episode of Straight Up Dog Talk, I’m coming to you from SuperZoo in Las Vegas—the ultimate behind-the-scenes look at where the pet industry comes to launch, connect, and showcase what’s next.

💡 Here’s what we’ll cover:
• What trade shows like SuperZoo are actually like—the energy, the products, the behind-the-scenes buzz• Why I’m here and how it ties into the upcoming Straight Up Dog Talk RV tour• The truth about partnerships—how I choose brands, test products, and make sure they align with the mission of supporting both ends of the leash• How all of this impacts YOU as a pet parent—from discovering products worth your time and trust to cutting through the industry noise

Whether you’re curious about the future of pet products, wondering how partnerships get built, or just want to hear what it’s like on the trade show floor—this episode is for you.

👉 Make sure you’re following on Instagram and YouTube for behind-the-scenes content from SuperZoo, and stay tuned for the RV tour updates coming soon!

✨ Stay Connected:
🌐 Website + Free Resources: straightupdogtalk.com
🆓 Book your free training or nutrition consult: straightupdogtalk.hbportal.co/schedule/668856198dc476001953809b
💛 Follow Straight Up Dog Talk on Instagram, TikTok, YouTube, and Facebook

💛 Loved this episode? Share it with a friend or leave a review—it helps more pet parents and advocates find this space.

#superzoo #petindustry #petproducts #dogpodcast #straightupdogtalk