Asking For The Sale

Stop Waffling & Start Selling

In this episode I tackle one of the most crucial, yet often nerve-wracking, aspects of running a business—actually asking for the sale. It’s something that many entrepreneurs shy away from, but it’s absolutely essential if you want to see your business thrive.

I explore why being upfront and transparent about pricing is not just good practice, but a necessity. When your clients are left guessing or feeling confused about what they’ll actually need to invest, it creates frustration and can ultimately drive them away. Instead, I advocate for clear, concise sales messaging that leaves no room for ambiguity. Your potential clients should know exactly what they’re getting and how it will solve their problem—and why it’s worth taking immediate action.

I also delve into my approach to helping clients improve their sales pages. I believe that a sales page should be tailored to speak directly to your audience, keeping the message simple, effective, and laser-focused on the problem at hand. The aim is to create a connection with your audience that feels organic and genuine, built on respect and understanding, rather than pressure or manipulation.

I share strategies for crafting a concise and impactful sales strategy that doesn’t just drive sales, but builds long-term relationships with your audience. The goal is to ensure that every piece of your sales messaging resonates deeply, making it easier and more natural to ask for the sale when the time is right.

So, whether you’re new to sales or looking to refine your approach, this episode is packed with actionable advice to help you confidently ask for the sale and see real results in your business.

About Sandra:
Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.

Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.