Marketing Funnel Mastery with Elaine Morrison, Founder of Elaine Wellness
Manage episode 336444303 series 2885828
After developing Hashimoto’s and guttate psoriasis, Elaine Morrison went on a health journey to find the answers to put her autoimmune illnesses into remission. She radically changed her diet to reverse her symptoms of fatigue, weight gain, hair loss and dry skin. Supplementing with collagen was a game changer, and in 2015, she launched a collagen water with no previous experience in the beverage industry.
She learned a lot from the collagen water and re-launched with a powder collagen under her own name a few years later. Elaine Wellness is now growing grassroots-style and Elaine is sharing exactly how she’s doing it.
In this episode, you will hear:
- Why Elaine decided not to move forward with her collagen water business
- The steps Elaine took to master her marketing funnel
- How Elaine Wellness is growing from the activation of brand advocates
- The strategy Elaine used to find partnerships that actually convert
Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com
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