From Scratch 06 | Florian Heinemann teaches how to acquire first users and build a marketing machine

Startup Notes

Emil Beck, Ignacio Khalek, Thomas Harsch, Torge Schwandt, Emil Beck, Ignacio Khalek, Thomas Harsch, and Torge Schwandt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Emil Beck, Ignacio Khalek, Thomas Harsch, Torge Schwandt, Emil Beck, Ignacio Khalek, Thomas Harsch, and Torge Schwandt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

6y ago 46:44

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In our sixth #FromScratch masterclass, Florian Heinemann taught our audience how to acquire first users and build a marketing machine when starting a company.

Florian is Europe’s number one online marketing expert. Since 2012, he is a Founding Partner of the operational VC firm Project A Ventures. Prior, he was Managing Director of Rocket Internet. In this role, he was instrumental in building Zalando, Global Fashion Group, and eDarling. Before joining Rocket, Florian co-founded several startups and exited two of them (i.e. to Amazon). Florian has been a business angel and founding investor in close to 100 startups including Trivago, Zalando, Home24, CityDeal, Audibene, Affinitas/eDarling, ClassPass, AdScale, Mimi, Bitbond and Movinga.

In this episode, Florian elaborates together with moderator Christian Miele (eventures), on how to understand who your key customers are and tailor your product around them. He explains why it is key to start collecting business analytics data from day one and find the right approach between quantitative and qualitative marketing.

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