#44: what3words: The startup that helps you find any place on the planet without an address with Chris Sheldrick (co-founder)

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This week's guest is Chris Sheldrick, co-founder & CEO of what3words. what3words is a global address system that has assigned three-word labels to all of the 57 trillion 3-meter squares that make up the surface of the earth.
With a background in the music industry, Chris noticed that traditional addresses for venues and precise stage doors or loading bays were not accurate enough. As a result, he set out to make a simpler version of addresses using just three words…meet what3words.

Focusing on the entire world, Chris and his co-founders faced a huge challenge during targeting. Receiving lots of opinion on where to direct the business, the team identified a combination of these which worked for them. Having never fundraised previously, Chris explains that there’s no written playbook and talks through just some examples of funding which may be suitable for some businesses. There’s a lot to learn from such an industry changing business in a unique space.

Partnering with large companies such as Intel, Mercedes, Ikea, Sony, Deutsche Bahn, Subaru, Motor Corp, Channel 4, Aramex, ITV, Horizons Ventures, & Alpine Electronics is an essential part of what3words’ strategy.
Listen in to find out more about what3words.
Find out more about Chris Sheldrick via: LinkedIn and Twitter.

Find out more about what3words via: website, Instagram, and LinkedIn.

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