#18: Creating a fast-growing disruptive jewellery brand with Connie Nam (Founder & CEO of Astrid & Miyu)

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Connie Nam is the founder and CEO of Astrid & Miyu, a London based jewellery brand which has gained cult status across the UK since its launch in 2012. Ranked #9 in Sunday Times Fast Track 100 in 2020, Astrid & Miyu is a fast-growing business both online and in physical retail, achieving 1000% growth with 4 stores, 2 concessions, and over 80 staff. Connie’s accolades also include winning the Athena award for inspirational woman leaders in the 2020 NatWest everywoman Awards and been highly commended in the 2020 Barclays Entrepreneur Awards in the Scale-Up Entrepreneur category. The brand currently has 4 stores across central London as well as concessions in Selfridges and regular pop ups in New York.

Connie started Astrid & Miyu from her kitchen table out of her flat in Notting Hill in 2012. While she could find many cool brands in apparel and other accessories, it was hard to find a go-to jewellery brand at affordable prices. Nam's goal was to revolutionise the way consumers shop for jewellery by providing well designed, trend led, unique jewellery at accessible price points while creating a strong sense of community.

Prior to founding Astrid & Miyu she took a very conventional career path and worked in investment banking at Credit Suisse in Hong Kong and then finished her MBA in London Business School. While she was at London Business School she did a stint in brand consulting for LVMH brands.

Connect with Connie Nam via: LinkedIn & Instagram.

Find out more about Astrid & Miyu via: website, Instagram and LinkedIn.

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