The Divorce

Sprints & Milestones

• [1:00] Meet Margot Boomstein
• [3:00] Margot's story kicks off with a new project
• [5:00] She's falling in love
• [8:00] Things start getting Gilligan's Island bad
• [9:00] More red flags
• [12:00] She's falling out of love
• [13:00] How do you try to turn a situation around?
• [20:00] Keeping your heart in it
  

About our guest
Margot Bloomstein, Brand and content strategist, author, speaker, and facilitator
Margot is one of the most prominent voices in the content strategy industry. She is the author of the critically acclaimed Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and the industry mainstay Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project. She is also the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.
For more than 20 years, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world, earning a reputation for asking thoughtful questions and bringing teams together in productive, creative work. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help organizations clarify their communication goals. Her clients include the American Montessori Society, Harvard University, Fidelity, Lovehoney, Mailchimp, Scholastic, Sallie Mae, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot advises Women Talk Design, a platform for speakers in design. She also teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria. Margot lives outside Boston and lectures around the world about brand-driven content strategy and designing for trust.