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85 - Pricing Mini-Plans The RIGHT Way
Manage episode 442376794 series 3467449
Jeremy Neisser에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeremy Neisser 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports teams. He emphasizes the importance of analyzing ticket buyer data to set effective pricing strategies.
By using a specific formula, he illustrates how teams can avoid underpricing their mini-plans and maximize revenue. The conversation covers the trade-offs involved in pricing decisions and the need to maintain a balance between affordability for fans and profitability for teams.
Takeaways
- Mini plans are crucial for increasing ticket sales.
- Analyzing past buyer data helps in setting prices.
- Teams often undercut themselves with pricing.
- Understanding fan behavior is key to pricing strategies.
- Calculating revenue trade-offs is essential for profitability.
- Aiming for a 50% revenue gain is ideal.
- Blended averages provide a realistic pricing perspective.
- Pricing should reflect the value perceived by fans.
- Teams need to be cautious of losing money on plans.
- Effective pricing can lead to increased fan engagement.
Chapters
00:00 - Introduction to Mini Plan Pricing
02:57 - Analyzing Ticket Buyer Data
06:09 - Understanding Pricing Strategies
09:01 - Calculating Revenue Trade-offs
11:51 - Final Thoughts on Mini Plans
YouTube video demonstrating how the formula
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95 에피소드
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