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77 - How to Turn Single Game Buyers Into Multi-Game Buyers
Manage episode 430396111 series 3467449
Jeremy Neisser에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeremy Neisser 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Marketing directors in sports often struggle to convert past customers into returning customers. On average, only 33% of past ticket buyers return for a game the following year.
To improve customer conversion, marketing directors can send a post-game email to single-game buyers, thanking them for attending and offering a discount or special opportunity for another game.
This strategy works because it strikes when the fan is still excited about the game, it is specific to the game they attended, and it provides a personalized offer. By implementing this strategy, teams have seen success in converting single game buyers into multiple game attendees and potential season ticket holders.
Takeaways
- Marketing directors in sports struggle to convert past customers into returning customers.
- Sending a post-game email to single game buyers can improve customer conversion.
- The post-game email should thank the fan for attending, be specific to the game they attended, and offer a discount or special opportunity for another game.
- This strategy can lead to converting single game buyers into multiple game attendees and potential season ticket holders.
Chapters
00:00 - Introduction
01:08 - Challenges in Converting Past Customers
03:00 - The Power of Post-Game Emails
04:54 - Crafting an Effective Post-Game Email
06:15 - Converting Single Game Buyers into Season Ticket Holders
07:40 - Conclusion
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93 에피소드
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