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66 - Leads & Sales - How Marketing Directors SHOULD Be Helping Ticket Sales Teams
Manage episode 416284232 series 3467449
Jeremy Neisser에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeremy Neisser 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments.
He suggests three reports that marketing directors should provide to the ticket sales team:
- Multi-game single buyer report
- Scan rates of season ticket holders and mini plan holders, and an
- Updated list of dormant groups for outreach.
These reports help identify potential leads and opportunities for ticket sales. Jeremy also offers his services in creating these reports.
Takeaways
- Marketing directors play a crucial role in supporting ticket sales teams.
- Providing leads and sales data to the ticket sales team can help them target potential buyers.
- Three important reports that marketing directors should provide are multi-game single buyer report, scan rates of season ticket holders and mini plan holders, and an updated list of dormant groups for outreach.
- These reports help identify warm leads and opportunities for ticket sales.
- Jeremy Neisser offers his services in creating these reports.
Chapters
- 00:00 - Introduction
- 02:29 - Multi-Game Single Buyer Report
- 03:27 - Scan Rates of Season Ticket Holders and Mini Plan Holders
- 04:19 - Updated List of Dormant Groups for Outreach
- 05:39 - Action Items for Marketing Directors
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