Borna Nazari: Founder and CEO of Hog Media

Sports Business Conversations

I’m gonna go out on a limb here and say that if you’re listening to this podcast, you probably consider yourself to be something of a sports fan. But what degree of sports fan are you, really…? How badly do your favorite team’s losses really sting?

For example, does that 1 run loss on the 27th game of the baseball season hurt so much that it forces you to go on a two hour walk to decompress? Probably not.

But that’s what fandom is like for this episode’s guest, Borna Nazari, the President and Founder of Hog Media. When his beloved Padres hurt, he hurt with them.

The difference, though, is that Borna channeled that passion into a youtube show focused on the Padres. And people started paying attention. A LOT of attention. Sponsors followed. And pretty soon Borna was quitting his day job to concentrate on building his channel, and connecting with other sports content creators around the country.

Which brings us to today. As founder and president of Hog Media, Borna now manages a network of close to 200 creators and is playing a key role in reshaping what media is for teams and leagues. In our conversation, we talk about the founding of Hog Media, his insights into what makes compelling content, how brands can reap the benefit of working closely with sports content creators, and how authenticity isn’t just key, but is also fundamentally changing what it means to be in sports media.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

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YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.